It's a good question. My churn rate is still quite high at around 10%. So I definitely cannot coast, I have to actively market and make sure my growth is higher than my churn.
When I take my foot off the pedal and stop marketing, I feel it - I get less targeted signups and less conversions.
So this is a full time job right now, it's not a "set and forget" style business!
When I take my foot off the pedal and stop marketing, I feel it - I get less targeted signups and less conversions.
So this is a full time job right now, it's not a "set and forget" style business!