That's what the GDPR did: any and all tracking is illegal, unless explicitly allowed by the user, for a specific purpose, with a specific list of third parties receiving the data, with the default always being off, and every single purpose and third party has to be explicitly clicked to be allowed. And the user has to have no repercussions from saying no. And no has to be the default. And the dialog has to be able to be ignored (in which case everything has to be denied).
Of course publishers don’t follow it and do the exact opposite: default allow everything, click every single one to say no.
Of course publishers don’t follow it and do the exact opposite: default allow everything, click every single one to say no.