If you look at any value-centered or “conscious” business that is successful (there are many, I used to run a blog on conscious business), they are successful because they offer a competitive product or service (e.g. Method home products, which filled a gap in design centric, non-toxic cleaning products, then landed distribution through Target). The values and org structure exist to support the founders’ or owners’ vision and its operations, but it never creates competitive advantage.
If you look at any value-centered or “conscious” business that is successful (there are many, I used to run a blog on conscious business), they are successful because they offer a competitive product or service (e.g. Method home products, which filled a gap in design centric, non-toxic cleaning products, then landed distribution through Target). The values and org structure exist to support the founders’ or owners’ vision and its operations, but it never creates competitive advantage.