These advertising networks are destroying web performance. Most of these "Supercookies" are optimizations to improve performance. By abusing them, advertisers have turned what should be a great performance tool into a liability. I know FF suggests this won't significantly affect most websites performance, but web advertising and trackers are already responsible for a huge chunk of performance issues already.
Of course we'll have the inevitable guy pop in here and talk up how awesome web tracking is because it helps sites monetize better, but that's all bullshit. At this point, all the advertising profits are sucked out of the web by Facebook and Google. The rest of the industry, including publishers are just struggling to get by while two trillion dollar behemoths throw them scraps.
Of course we'll have the inevitable guy pop in here and talk up how awesome web tracking is because it helps sites monetize better, but that's all bullshit. At this point, all the advertising profits are sucked out of the web by Facebook and Google. The rest of the industry, including publishers are just struggling to get by while two trillion dollar behemoths throw them scraps.