> I feel like sometimes this pisses the hardcore rowers off but I’m not a rower, I’m a tech guy. I also think fitness is important and have been working out all of my adult life.
Some other comments have mentioned the Concept 2 and how it's the standard. It sounds like you're actually targeting non-rowers who want a Peloton-like experience. (Sort of like how Peloton doesn't really target the cycling community). Is that how you're thinking about positioning?
Some other comments have mentioned the Concept 2 and how it's the standard. It sounds like you're actually targeting non-rowers who want a Peloton-like experience. (Sort of like how Peloton doesn't really target the cycling community). Is that how you're thinking about positioning?