I'm happy that HN has accepted a change in the article's title, which appears as "Google says it may have found a privacy-friendly substitute to cookies." This terminology -- "found" -- has been used by Google and others to imply that their capture of behavioral "exhaust" is somehow a natural phenomenon, rather than a conscious, deliberate, profit-driven choice. Google didn't "find" a substitute. They are developing it because they are getting pushback from users and companies who object to their tracking methods and they're desperate to find something that convinces users they've Really Changed This Time.
Don't fall for it. Break up with Google. They are abusive.
Don't fall for it. Break up with Google. They are abusive.