Interesting article, but I disagree with the conclusion. Smart car style vehicles never really caught on. They have a poor user experience. Cramped and they don’t feel very safe. Most people can’t ride a motorcycle either. They’re cool, but Apple isn’t about to target a specialty market with a play like this.
I theorize Apple will produce a car, but surprise us by having zero ownership. It’ll be entirely plan based, a service subscription to compete with Uber. They’re just waiting for self driving to be feasible, so there are no drivers required.
I theorize Apple will produce a car, but surprise us by having zero ownership. It’ll be entirely plan based, a service subscription to compete with Uber. They’re just waiting for self driving to be feasible, so there are no drivers required.