Comment by acjacobson

The answer to this, which I am a little surprised no one has tried to implement (maybe someone has tried?), is to charge the end customer in some larger amount - say $5 or $10, and then draw down the micro transaction amount as you go. So if you could pay $5 a month (or at a time) but gain access to every article, site, video, piece of content etc, and it auto deducts from your balance then you don't have the transaction cost to manage with the CC, and you don't have the friction of purchasing. The challenge here is like any two sided marketplace - you need consumers to pay, and then you need content providers to sign on to get enough on offer for it to be worth it for both sides.