I have a small b2c business and one of our key differentiators is the customizability. Users LOVE to turn stuff on and off and customize fonts, colors, and every bit to their liking. Sure it makes bugs and some users post ugly screenshots, but there’s definitely still value there that users recognize.
I’ve also noticed that surprisingly many of my friends have changed their Gmail theme.
I’ve also noticed that surprisingly many of my friends have changed their Gmail theme.