Well, if we put things in perspective, there's a paradox here.
If we take the case of a game that is resold a few times on average (not even 7+ times), users are waiving ownership on their own will - they're effectively renting.
In these specific conditions, a hypothetical (digital) game rental would actually serve best both the producer and the consumers.
Note that I don't make a general statement, but I'm referring to this specific case. I'm also not familiar with game rental, but at least until a few years ago, I've seen a physical shop offering it.
If we take the case of a game that is resold a few times on average (not even 7+ times), users are waiving ownership on their own will - they're effectively renting.
In these specific conditions, a hypothetical (digital) game rental would actually serve best both the producer and the consumers.
Note that I don't make a general statement, but I'm referring to this specific case. I'm also not familiar with game rental, but at least until a few years ago, I've seen a physical shop offering it.