> Amazon simply out-competes ElasticSearch with their own product when it comes to consultancy, services
You're kind of right about this, but it's the issue that AWS just has a massive head-start with any client that already uses AWS. They don't really out-compete, they just use their existing vendor lock-in to gain an advantage. And really, by using your dominance in one "market" to gain an advantage elsewhere ends up feeling like a bit of a grey area.
> To add insult to injury, Amazon made the mistake of leveraging the ElasticSearch brand a few times too many in ways that just rub the ElasticSearch people the wrong way.
You're phrasing this in a way like Amazon "leveraging the ElasticSearch brand" isn't a trademark issue. Is "leveraging the trademarks of another company" suddenly okay (as long as you don't do it 'a few times too many') as long as you're Amazon? What if Amazon started selling smart thermostats by "leveraging" the Nest brand?
You're kind of right about this, but it's the issue that AWS just has a massive head-start with any client that already uses AWS. They don't really out-compete, they just use their existing vendor lock-in to gain an advantage. And really, by using your dominance in one "market" to gain an advantage elsewhere ends up feeling like a bit of a grey area.
> To add insult to injury, Amazon made the mistake of leveraging the ElasticSearch brand a few times too many in ways that just rub the ElasticSearch people the wrong way.
You're phrasing this in a way like Amazon "leveraging the ElasticSearch brand" isn't a trademark issue. Is "leveraging the trademarks of another company" suddenly okay (as long as you don't do it 'a few times too many') as long as you're Amazon? What if Amazon started selling smart thermostats by "leveraging" the Nest brand?