The company is nowhere near failing. It's just not necessary to be as big as it is.
Dropbox still has the best sync technology by far, however they failed to really capitalize on a single market. The consumer side cares more about value and it's hard to compete with Microsoft/Apple/Google while the business side is already well-served by Box.com.
I still think there's a good opportunity if they can build on storage to create applications like Asana/Airtable/Notion/Slack but that seems to have failed with the Paper experiment and the strange "dropbox" app window that opens instead of a file explorer.
Dropbox still has the best sync technology by far, however they failed to really capitalize on a single market. The consumer side cares more about value and it's hard to compete with Microsoft/Apple/Google while the business side is already well-served by Box.com.
I still think there's a good opportunity if they can build on storage to create applications like Asana/Airtable/Notion/Slack but that seems to have failed with the Paper experiment and the strange "dropbox" app window that opens instead of a file explorer.