For the most overt ones - prime example is Louis Vuitton - it's about protecting their design. That is, you cannot copyright or patent a design (e.g. the cut of clothing), but what they did instead is plaster their things with iconography that CAN be trademarked.
Basically they made their brand / labels part of the "identity" of the outfit. I mean you can get a $5 or a $50 or a $500 polo shirt, for the most part they'll be the same but the more expensive ones will have the alligator or guy on a horse on them. The practical differences between them are minimal, and in terms of production it's a few dollars (at most) difference.
Basically they made their brand / labels part of the "identity" of the outfit. I mean you can get a $5 or a $50 or a $500 polo shirt, for the most part they'll be the same but the more expensive ones will have the alligator or guy on a horse on them. The practical differences between them are minimal, and in terms of production it's a few dollars (at most) difference.