I find this to be a bit strange from a marketing perspective and the cost to run this campaign has to be non-trivial. If someone searches for Signal, what is the likelihood they don't already know what Facebook Messenger is? What is this ad supposed to convince someone of? Like you see the ad after searching for Signal and go "oh I have Facebook Messenger"?
I guess maybe there might be some who don't know about Facebook Messenger and so they heard about this new Signal app and now they see a new chat app that works with Facebook.
I'm sure there's analytics and testing behind the decision to support it.
I guess maybe there might be some who don't know about Facebook Messenger and so they heard about this new Signal app and now they see a new chat app that works with Facebook.
I'm sure there's analytics and testing behind the decision to support it.