I'm a Simple customer and incredibly upset by this decision. For those not familiar with their value add, Simple is essentially "envelope budgeting" built into a banking application. Sure, it's a bank and does bank things. What sets Simple apart is that I can allocate $n/month for an expense and it takes it out of my paycheck and puts it into that expense "envelope". When a charge comes in for that expense, it pulls from the envelope. Other budgeting tools like mvelopes.com and YNAB are great for visibility/tracking, but they don't move your money around. The alternative I used prior to finding Simple was having about 10 different checking accounts and manually transferring money every few weeks. I really don't want to go back to that setup after tasting the good life.
My pitch to the Simple team, or anyone interested in taking this on, is to take the app and build it on top of Stripe Treasury (https://stripe.com/treasury).
My pitch to the Simple team, or anyone interested in taking this on, is to take the app and build it on top of Stripe Treasury (https://stripe.com/treasury).