What was the bounce rate, avg visit time and conversion rate (email signup) between people who came from the non-designed vs. designed ad though?
A higher clickthrough rate isn't necessarily better if more of the people who came from the non-designed ad didn't do much or anything on the page and mostly clicked out of curiosity.
A higher clickthrough rate isn't necessarily better if more of the people who came from the non-designed ad didn't do much or anything on the page and mostly clicked out of curiosity.