Comment by johnrgrace

I work at a fortune 50 company, a top 10 advertizer. We have a universal holdout poplation that NEVER recieves any directed/targeted marketing that serves as a control group for many marketing programs. Further in more mass areas there are direct A/B tests that go on. There is a very strong awareness of campaigns that are measurable with ROI's and other programs that are general branding that you can see the impacts in gneral customer awareness surveys', favorability ratings etc.