I'm coming at it from someone who does regular budgeting and subscribes to software for that. Big communities built around that so there is potential also.
The pricing comes off as aimed at those planning big one-off trips not regular annual vacation. Those one-off trips are nice, but would be more sporadic and wouldn't you prefer a regular annual subscribing user over a one-off?
It generally costs more to gain a new customer.
At $35 for 6 months, that would be $70 annually if I wanted that. As what I'd consider an "add-on" product, it's far too much. Maybe something like $4.5/m or $45/yr.
The pricing comes off as aimed at those planning big one-off trips not regular annual vacation. Those one-off trips are nice, but would be more sporadic and wouldn't you prefer a regular annual subscribing user over a one-off?
It generally costs more to gain a new customer.
At $35 for 6 months, that would be $70 annually if I wanted that. As what I'd consider an "add-on" product, it's far too much. Maybe something like $4.5/m or $45/yr.