I am a huge fan of spartan-like no-bullshit brutalist approach towards their marketing/PR:
- No studio setup, just their lab
- No artificial lighting
- No fucks given about hiding the mess
- Robots going through surgery in the background
- Song is classy af IMO
- Can see the camera man
- Can see the engineers/employees
- Framing/cinematography isn't as polished (this is a feature, not a bug)
- Chipped paint, beaten up fairings
Generally, I love BD Branding/Marketing/PR:
- Logo is on point. It's Da Vinci level stuff. Humanist
It is totally opposite of what they build, such an amazing contrast and deeply thought out [1]
- One or two videos per year
- No twitter drama like a lot of SV companies (Hey, Elon)
- No excessive trying to get their word out. Their products speak for themselves
- No purple/gradient bullshit and design trends
- Their job descriptions actually make sense of what they need from you
- Their CEO, Marc Raibert, exudes wisdom, calm and has a persona of composure (seriously, watch his interviews) [2]
- No AI hype
Literally the opposite of Silicon Valley. May be I've had too much coffee and making lofty generalizations, but this is what I see! I also see the DNA of East coast/MIT/Boston rigor vs Silicon Valley cowboys - thoughts? :-) I live and work in SV btw.
I can't get over how amazing this video is. I hope it takes over the top spot on Youtube. It's got everything - music/tech/memes. The people behind BD marketing are geniuses IMO, although building an explosively-cool tech that appeals to all humans helps a lot. Outstanding.
[1] https://www.bostondynamics.com/
[2] https://www.youtube.com/watch?v=LiNSPRKHyvo
I can't get over how amazing this video is. I hope it takes over the top spot on Youtube. It's got everything - music/tech/memes. The people behind BD marketing are geniuses IMO, although building an explosively-cool tech that appeals to all humans helps a lot. Outstanding.
[1] https://www.bostondynamics.com/
[2] https://www.youtube.com/watch?v=LiNSPRKHyvo