Not just LaTeX, groff gets no love even though it can deliver nice output. The syntax is even more arcane, but on the other hand it doesn’t need GBs to install.
Asciidoctor is a good modern proposition that can handle more than markdown can, but it’s not without shortcomings. Unfortunately markdown, asciidoc, rst and friends have been focusing too much on publishing to the web. Conversion to PDF is mostly over html (in some cases by firing chromium in the background) and the results are not as great.
It is difficult to compete with Word for non-technical people, if the alternative is to install and learn multiple tools, configure a dev environment and setup build toolchains.
Asciidoctor is a good modern proposition that can handle more than markdown can, but it’s not without shortcomings. Unfortunately markdown, asciidoc, rst and friends have been focusing too much on publishing to the web. Conversion to PDF is mostly over html (in some cases by firing chromium in the background) and the results are not as great.
It is difficult to compete with Word for non-technical people, if the alternative is to install and learn multiple tools, configure a dev environment and setup build toolchains.