* 40% of targeted viewers didn't match "high-earner, college educated", the system is crap!
or
* 60% of targeted viewers did match "high-earner, college educated", that's amazing!
I dunno... do you have a better way of reaching those targeted viewers? Do you have a better way of measuring results than abstract page views? Depending on the context, 60% could be very worth it.
* 40% of targeted viewers didn't match "high-earner, college educated", the system is crap!
or
* 60% of targeted viewers did match "high-earner, college educated", that's amazing!
I dunno... do you have a better way of reaching those targeted viewers? Do you have a better way of measuring results than abstract page views? Depending on the context, 60% could be very worth it.