An aspect here is that a lot more people are primarily on social media services like YouTube and twitch. The people they follow cannot play popular music because of DMCA take downs.
The result is that a natural avenue for discovery music is cut off. Consumers will not associate the experience of the thing they're enjoying with the music as has traditionally been the case with TV, movies, and bars. The setting has a lot to do with growing attachment for that band or that song in the first place.
The record companies are shooting themselves in the foot here.
It's maybe a good thing - a new opportunity is open for a platform that allows a more permissive license. Artists that choose such would likely get a lot more exposure.
Maybe the Beatles of the future will finally be creative commons as it should be. Their music is, after all, is bigger than the band. All popular music is a reflection of our collective memory and a common ground to connect with others. After a certain point in popularity, it becomes our collective cultural heritage - no company should own that.
The result is that a natural avenue for discovery music is cut off. Consumers will not associate the experience of the thing they're enjoying with the music as has traditionally been the case with TV, movies, and bars. The setting has a lot to do with growing attachment for that band or that song in the first place.
The record companies are shooting themselves in the foot here.
It's maybe a good thing - a new opportunity is open for a platform that allows a more permissive license. Artists that choose such would likely get a lot more exposure.
Maybe the Beatles of the future will finally be creative commons as it should be. Their music is, after all, is bigger than the band. All popular music is a reflection of our collective memory and a common ground to connect with others. After a certain point in popularity, it becomes our collective cultural heritage - no company should own that.