According to Forbes [1], it's much less:
> In 2010, out of the million most popular (most trafficked) websites in the world, 42,337 were sex-related sites. That's about 4% of sites.
> From July 2009 to July 2010, about 13% of Web searches were for erotic content.
Granted, that's number of sites and not content/traffic, but streaming has exploded in the past decade, so I doubt it's gone up.
They also specifically call out the "50%" claim, and say it's an outdated one from the early days of the web, from when it was more niche and had a more male-dominated culture.
Side note, the most interesting part of the article, and relevant here:
> So what’s the most popular porn site on the planet?
> The single most popular adult site in the world is LiveJasmin.com, a webcam site which gets around 32 million visitors a month, or almost 2.5% of all Internet users!
> You’re telling me a webcam site is more popular than PornHub?
But once again, ten-year-old data.
[1] https://www.forbes.com/sites/julieruvolo/2011/09/07/how-much...
> In 2010, out of the million most popular (most trafficked) websites in the world, 42,337 were sex-related sites. That's about 4% of sites.
> From July 2009 to July 2010, about 13% of Web searches were for erotic content.
Granted, that's number of sites and not content/traffic, but streaming has exploded in the past decade, so I doubt it's gone up.
They also specifically call out the "50%" claim, and say it's an outdated one from the early days of the web, from when it was more niche and had a more male-dominated culture.
Side note, the most interesting part of the article, and relevant here:
> So what’s the most popular porn site on the planet?
> The single most popular adult site in the world is LiveJasmin.com, a webcam site which gets around 32 million visitors a month, or almost 2.5% of all Internet users!
> You’re telling me a webcam site is more popular than PornHub?
But once again, ten-year-old data.
[1] https://www.forbes.com/sites/julieruvolo/2011/09/07/how-much...