People are forgetting that Apple itself is playing monopoly by only allowing Google to target users by making backroom deals and not allowing other players. Basically, Apple sided with Google here instead of Facebook. Also, like you mentioned it is just privacy focused branding and it doesn't necessarily actually provide privacy.
https://www.bloomberg.com/news/articles/2020-10-20/apple-goo...
People are forgetting that Apple itself is playing monopoly by only allowing Google to target users by making backroom deals and not allowing other players. Basically, Apple sided with Google here instead of Facebook. Also, like you mentioned it is just privacy focused branding and it doesn't necessarily actually provide privacy.