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Comment by hombre_fatal

> Why can't we, as a society, react with the same effectiveness to air pollution?

The Covid frenzy reminds me something that happened in my friend's village.

Four small apartment rooms burned down affecting four people.

The village went into a frenzy of help and concern. They had multiple fundraisers to raise money for the affected. Local news would go to local businesses to film them putting together care packages. People on the street would be interviewed about the disaster where the interviewee would quickly sneak in what they're doing to help the cause. The local news cycle was deep-diving on the history of each affected person to show what a good person they were, and they were filmed receiving all sorts of gifts and comically large charity checks. Facebook feeds are constantly lit up about the disaster and how everyone can pitch in a hand.

Two months later some living quarters burn down killing one and putting twenty people out of a home. But it barely even makes the news and nobody really utters a word over it. The village has already blown its concern load.

We humans have this weird laserbeam of attention, and what it will focus on is a true lottery, and when it focuses on something it ignites it and it burns to a crisp and it gives us our fill for a while, and we ignore everything else.

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