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Comment by syats
This is basically saying: "You got them hooked, now squeeze every cent you can out of them", which I think is very dishonest advice. There is at least one costumer who won't (or can't) pay a penny more than they are currently paying, and "experimenting with prices" would be like telling them: "well, go away, there's a guy here in line with more dough than you".
Given the very-skewed distribution of wealth, this line of thought leads to very expensive services for the rich, and the poor having to leave without them (housing market, I'm looking at you).