In Europe, cross-app, cross-browser & cross-device tracking is on very thin ice legally under the GDPR, so I'm not surprised Apple finally curbs the use of "sticky" identifiers on their devices. Honestly, it's a bit shameful that a device that is marketed as the gold standard in privacy would even support such an identifier in the first place, it has literally no purpose beyond mining peoples' data.
Now that the third-party tracking ecosystem is slowly drying out I'm curious what advertisers will come up with to circumvent these new measures. Anyone here that works in the industry and wants to share some plans?
Now that the third-party tracking ecosystem is slowly drying out I'm curious what advertisers will come up with to circumvent these new measures. Anyone here that works in the industry and wants to share some plans?