Comment by jacquesm

Vertical farms start with salads ('crunchy water') because they are easy crops to start such a process with. Once established and verified they will for sure move away from just leafy greens. The typical plan for a startup in this domain runs in the decades, not just a few years, and they're pretty capital intensive compared to software start-ups. Think of the salad producing vertical farm as you would of an MVP for a SaaS company and it makes more sense.