Clickbait title, but I wholeheartedly agree with the article’s main assertion, that startups need
product engineers who think about more than just code. Engineers who can make decisions for the benefit of the customer, and ultimately the business.
This is all the more reason to delegate responsibilities, rather than tasks (as argued in Little Tasks, Little Trust [0]), so programmers actually get the necessary experience with UX, design, interacting with customers, etc., and exposure to the consequences of what they build, in order to grow into full-fledged product engineers.
I fear though that such roles, and consequently such engineers, are few and far between.
[0]: https://news.ycombinator.com/item?id=25346460
This is all the more reason to delegate responsibilities, rather than tasks (as argued in Little Tasks, Little Trust [0]), so programmers actually get the necessary experience with UX, design, interacting with customers, etc., and exposure to the consequences of what they build, in order to grow into full-fledged product engineers.
I fear though that such roles, and consequently such engineers, are few and far between.
[0]: https://news.ycombinator.com/item?id=25346460