Honestly, while I have my doubts about this succeeding, it nevertheless feels like the big tech suit most likely to succeed.
Amazon promoting its own brands isn't much different from a supermarket offering its own brand items. Apple isn't a monopoly in phones because of Android. And Google's search is so inherently tied to selling ads as a business model that separating them is a difficult argument -- plus search competitors are just a click away, as evidenced by how much Google pays Apple to be the default.
But FB, IG and WhatsApp are clearly separate products, all very much monopolies in their markets, easy to split up without huge adverse effects, and FB purchasing them was clearly done to neuter potential competitive threats.
So if any suit is going to succeed, this feels like it would be the one.
Amazon promoting its own brands isn't much different from a supermarket offering its own brand items. Apple isn't a monopoly in phones because of Android. And Google's search is so inherently tied to selling ads as a business model that separating them is a difficult argument -- plus search competitors are just a click away, as evidenced by how much Google pays Apple to be the default.
But FB, IG and WhatsApp are clearly separate products, all very much monopolies in their markets, easy to split up without huge adverse effects, and FB purchasing them was clearly done to neuter potential competitive threats.
So if any suit is going to succeed, this feels like it would be the one.