It's not necessarily the organization and its founders who have revenue maximization as a primary goal. The other factor is hundreds of millions of dollars of VC money, and VCs are definitely all about revenue maximization. MapBox has raised quarter of a billion.
The conundrum is how does a company develop software as complex as MapBox without relying on VC cash to get the ball rolling.
The conundrum is how does a company develop software as complex as MapBox without relying on VC cash to get the ball rolling.