Zappos didn’t posture. They really believed in what they were doing was good for the people who worked there. They also had imitators who were sincere. Sorry to hear yours wasn’t. Tony Hsieh was not a cynic.
I don’t know the financials pre-acquisition but I remember reading they had an excellent repeat purchase rate. Just the fact that they made shoe selling work online, in the first place, was also success as those were not considered viable ECommerce products in the first few years of Zappos’ existence.
I don’t know the financials pre-acquisition but I remember reading they had an excellent repeat purchase rate. Just the fact that they made shoe selling work online, in the first place, was also success as those were not considered viable ECommerce products in the first few years of Zappos’ existence.