Not to condone their approach but in the SaaS subscription business, any renewal that yields less revenue than the previous term is treated as churn (for the difference in value).
With churn being of the metrics that affects investors dynamic and thus valuation the most, I understand their desire to eliminate these situations.
Enter negotiations and at the end of the day, vote with your dollars.
With churn being of the metrics that affects investors dynamic and thus valuation the most, I understand their desire to eliminate these situations.
Enter negotiations and at the end of the day, vote with your dollars.