Due to Magnus Carlsen, chess has had a major boost here in Norway. His major tournaments are covered in detail on TV with commentary by chess experts, which makes it quite approachable and exciting to watch.
Given the inevitable slow parts of the game, the experts have time to explain the position on the board, and show how the variations can play out etc. They've somehow managed to turn chess into a spectator sport.
If per chance they're not geoblocking it, you can get a flavor of it here[1].
Currently there's the Champions Chess Tour (online), which gets several hours of coverage each day they play.
Given the inevitable slow parts of the game, the experts have time to explain the position on the board, and show how the variations can play out etc. They've somehow managed to turn chess into a spectator sport.
If per chance they're not geoblocking it, you can get a flavor of it here[1].
Currently there's the Champions Chess Tour (online), which gets several hours of coverage each day they play.
[1]: https://www.tv2.no/sport/11799097/