I can tell you as someone sells SaaS that I prefer rent because it allows me to serve my customers more effectively, meaning they get more value and Iget more money.
This isn't glib doublespeak. There's probably a better way to articulate this for people who were formally educated in business (not me). Basically customer lifetime value is variable on a monthly fee, meaning you can always add upgrades and provide support. But if you just sell it one-and-done then depending on the price it can be difficult to find the motivation to provide any meaningful long-term support.
This isn't glib doublespeak. There's probably a better way to articulate this for people who were formally educated in business (not me). Basically customer lifetime value is variable on a monthly fee, meaning you can always add upgrades and provide support. But if you just sell it one-and-done then depending on the price it can be difficult to find the motivation to provide any meaningful long-term support.