I also think the marketing was genius.
NOT labeling that graph they showed did exactly what they wanted. It was impressing the non tech people and the tech people ALL kept talking and talking about it - because it wasn't labeled.
Apple's marketing is brilliant. It really gets the kind of people who think they are too smart to be marketed to AND the normies, all in one message.
Apple's marketing is brilliant. It really gets the kind of people who think they are too smart to be marketed to AND the normies, all in one message.