I audit sites frequently, the most common flaw is designers treating text as an afterthought. This article had one point that probably assists in the poor contrast choices that are so common. As I type in black on white in this text box I have trouble understanding why design professionals would call "black" on white unnatural. It is not. Unnatural isn't even an appropriate word to use for images and text displayed on a screen unless you are describing the entire experience. Do yourself ( and us) a favor and throw that whole idea out the window and start at #333 to pure black on white as your minimum contrast unless something particularly important in the overall aesthetic changes that priority.
In at least 100 examples where one of the audit fixes was "change font to #000" was the follow up feedback by a client or user tester saying that the gray was better or that "its unnatural" or "way too legible" nor a single case of analytics showing less dwell or read time ( or conversions) from users.
In at least 100 examples where one of the audit fixes was "change font to #000" was the follow up feedback by a client or user tester saying that the gray was better or that "its unnatural" or "way too legible" nor a single case of analytics showing less dwell or read time ( or conversions) from users.
Complete design myth and it should die