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Comment by PaulDavisThe1st

I would suggest the following:

* a car company makes cars that it sells to consumers or other businesses

* a tortilla company makes tortillas that it sells to consumers or other businesses

* a chip fabrication company makes chips that it ...

... you see where I'm going with this?

* a tech company is a company that makes technology that it sells to consumers and other businesses.

Amazon is a tech company, but only because of AWS, not the marketplace or its own retail operations.

AirBnB is not a tech company. Neither is Ebay.

Maybe we need a new term like "tech-dependent company" to describe most of what are currently termed "tech companies".

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