Speaking as an ex-Google user and an ex-Apple customer (still tied to Apple Music and iCloud for family phones), I'd compare Google to Russia - not particularly benevolent, a bit chaotic/random, citizens tend to shrug and accept their lot. Apple is more like Singapore, slick, seemingly benevolent, citizens honestly question why the rest of the world isn't run the same way.
EDIT: I'd add another way in which Google is like Russia and Apple like Singapore. Everyone kinda knows that Russia's leaders are a bit/a lot evil. There's still a debate about whether Singapore's leaders are evil.
EDIT: I'd add another way in which Google is like Russia and Apple like Singapore. Everyone kinda knows that Russia's leaders are a bit/a lot evil. There's still a debate about whether Singapore's leaders are evil.