The article is about how ad vendors are allowing for people monentize disinformation, but that seems to me to be entirely the wrong take. Breitbart et. al. are grifters. The disinformation economy is real and vibrant, and they're just catching some of the extra cash. For every Breitbart or Newsmax link shared, there are seven or whatever to a blog or PAC or campaign that is not monetized.
At this point I think the game is lost. I mean... we just had an election which came out (absent higher turnout) more or less exactly like the last one, to within a percent or two. And half the country genuinely believes it was stolen by fraud to the tune of hundreds of thousands of ballots across at least four states.
How do you come back from that? I don't think we do. I just don't know what the endpoint is going to be yet. But disinformation is no longer just competing with real facts, it's won the war.
At this point I think the game is lost. I mean... we just had an election which came out (absent higher turnout) more or less exactly like the last one, to within a percent or two. And half the country genuinely believes it was stolen by fraud to the tune of hundreds of thousands of ballots across at least four states.
How do you come back from that? I don't think we do. I just don't know what the endpoint is going to be yet. But disinformation is no longer just competing with real facts, it's won the war.