Ask HN: How do you sell services, instead of a product?
Hey guys & gals,
i am working for a IT-Consultancy & Agency typically involved in backend implementation & i am a consultant with a lot of freedom to do stuff i think makes sense.
Now, a lot of the stuff i read on here about selling / marketing is geared towards products (usually SaaS) . I've tried applying this to a consulting & development-focused organization, but i am struggling to do so.
Have any of you been in a similiar position and want to drop some wisdom? Cold calling / social selling on LinkedIn just does not seem to cut it :)
i am working for a IT-Consultancy & Agency typically involved in backend implementation & i am a consultant with a lot of freedom to do stuff i think makes sense.
Now, a lot of the stuff i read on here about selling / marketing is geared towards products (usually SaaS) . I've tried applying this to a consulting & development-focused organization, but i am struggling to do so.
Have any of you been in a similiar position and want to drop some wisdom? Cold calling / social selling on LinkedIn just does not seem to cut it :)