Dr. Lisa Su took over as CEO in 2014 and seems to have driven a re-focusing at AMD, devoting the company's relatively few R&D resources effectively. Starting with large growth in non-PC markets, actually, mostly the consoles.
Jim Keller was certainly key in getting Zen up & going, but he left in 2015 so his impact on Zen 3 would be rather minimal to say the least.
Combine that with the timing of Intel struggling hard with new process nodes and there you go. A bit of AMD got better, a bit of Intel got worse, and now you've got this landslide result.
Jim Keller was certainly key in getting Zen up & going, but he left in 2015 so his impact on Zen 3 would be rather minimal to say the least.
Combine that with the timing of Intel struggling hard with new process nodes and there you go. A bit of AMD got better, a bit of Intel got worse, and now you've got this landslide result.