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Comment by hardwaresofton

> Reselling AWS's offerings would cost more than running it on bare VM's, I'm sure they would be able to compete on price with them.

True -- I do think passing on the cost and taking a tiny margin with drastically reduced maintenance cost could be an attractive business model at scale though.

> It also doesn't make sense to rewrite their current software which is probably abstracted for multi-cloud to support re-selling.

I have no idea what their current software looks like, do you have any inside knowledge?

If they have abstracted, then they probably have multiple implementations of a similar API -- this is just changing one of them (or maybe even cloning it to reduce possibility of breakage). This might be as simple as just changing the AWS-specific provisioner to call out to AmazonMQ instead of EC2, or changing some code that generates terraform/pulumi scripts.

One thing I think they'd have to deal with is the fact that they support custom plugins that AmazonMQ may not.

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