If you're introducing a new technology or service, what worked with us is 1o1 meetings with local customers, just giving them an intent that the 15 minutes meeting is going to be worth their time.
Secondly, (maybe it's mentioned I've read all comments) you need a community and keep it active and read the on going discussion on how people think of your product
Secondly, (maybe it's mentioned I've read all comments) you need a community and keep it active and read the on going discussion on how people think of your product