Comment by _imba_

Yes, we're doing all obvious advertising channels, and have some cash to put behind it. Dominating SERPS with very little effort since we're doing long tail. Our particular long tail means people are searching for very particular terms and buying the single item they are looking for, with this behaviour the business seems very viable(and exciting) by the growth google shopping gives. All other channels combined are very slow in comparison. We're continuing trying to optimise those in the meantime. But we've learnt the newish(around here, at least) advantage Google shopping (and amazon search, probably) gives in insane compared to the typical alternatives.