That rate is on the order of 1000x worse than airliners which was the comparison as that's the level of reliability people are expecting from self-driving cars. A self-driving car that's 100x worse than the airliner standard would still save 90% of all road fatalities. And yet saving 30k lives might still not be enough for people to accept such a lower standard compared to an airliner.
https://en.wikipedia.org/wiki/Transportation_safety_in_the_U...