I would love to see Apple build a search engine just as a feature for their products rather than something to stuff to the gills with advertising and make money from. That would completely change the incentive structure. Apple would be much better positioned to make search better for users instead of the conflict of interest Google has (redirecting users toward ads).
I would love to see search get back to what it’s meant to be: information retrieval. Help users find what they’re looking for, not what Google wants them to find.
I would love to see search get back to what it’s meant to be: information retrieval. Help users find what they’re looking for, not what Google wants them to find.