It's useful for customer-facing roles. From a sales context, it means that you can have a dynamic signature that includes a) up to date logos and branding and b) a dynamic list of upcoming marketing events like webinars, trade shows, recent blog articles, etc. put automatically in email signatures.
We don't use one (just have folks copy over the new signature to Outlook every couple weeks), but it means we have a highly manual process that is prone to error for non-technical users. It's definitely worth some money to get right.
We don't use one (just have folks copy over the new signature to Outlook every couple weeks), but it means we have a highly manual process that is prone to error for non-technical users. It's definitely worth some money to get right.