I agree with everything you've said but it makes me wonder, who is buying these things? I remember seeing an H2 (in 2005 or so) with a custom license plate that proudly read "5mpg" which sums up the ethos IMO and still angers me to this day. I think a lot of people, like me, feel like the Hummer brand is poisonously associated with many things we don't believe in to the point where I would never consider buying one.
On the other hand, I can't imagine their prev base of the flamboyantly anti-liberal is going to be excited about an EV either. So are all their new buyers those sheepish in-the-middle people who don't care that much about the gross brand and always wanted to buy a Hummer themselves but were too embarrassed?? Seems like an odd niche to focus on.
Anyway I'm confused about the marketability of this product unless they openly disavow and almost apologize for their previously brazen/gas guzzling/tree-hating positioning. That they've sold out the first year means nothing without knowing the volumes involved. My gut tells me this isn't actually going to be a big seller and unlike you I don't imagine their intentions are laudable. More likely this is a callous and misguided resurrection of a dead and vile brand and they aren't even thinking about that history and their culpability in perpetuating the associated culture.
On the other hand, I can't imagine their prev base of the flamboyantly anti-liberal is going to be excited about an EV either. So are all their new buyers those sheepish in-the-middle people who don't care that much about the gross brand and always wanted to buy a Hummer themselves but were too embarrassed?? Seems like an odd niche to focus on.
Anyway I'm confused about the marketability of this product unless they openly disavow and almost apologize for their previously brazen/gas guzzling/tree-hating positioning. That they've sold out the first year means nothing without knowing the volumes involved. My gut tells me this isn't actually going to be a big seller and unlike you I don't imagine their intentions are laudable. More likely this is a callous and misguided resurrection of a dead and vile brand and they aren't even thinking about that history and their culpability in perpetuating the associated culture.