YouTube premium has 20mm paying users. Educated guess most of users consume through a mobile device.
Biggest issue with Quibi was lack of app for TV. They cut their TAM by only focusing on Mobile. I don’t think YouTube premium would be as popular if it was only for 1 platform.
Biggest issue with Quibi was lack of app for TV. They cut their TAM by only focusing on Mobile. I don’t think YouTube premium would be as popular if it was only for 1 platform.